Golden Rules of Thumb to Boosting Your Online Business With ...

Setting up an email campaign can be a great way to follow-up with your customers, boost customer relations, and make more money online with your home business. Just a few minutes of work is all that is necessary to set up a great campaign that will impress your customers. There are a few tips you will want to remember, though, so as to not offend any particular customers in your database.

First of all, remember to keep all messages only 65 characters across, less if possible. Research has shown that anything longer than this will begin to disinterest customers, and they will soon turn away from your email. Anything more than 65 characters will convince customers that the message is too long to spend time on.

How do you ensure that all messages follow this rule? Certain software and programs will allow you to change the settings to only allow a certain number of characters per line. If worse comes to worse, though, you can always use the notepad application on your computer to type 65 asterisks in a row, and paste your email beneath. Any characters that surpass the asterisks need to be moved.

Another great reason to keep your email messages this length is that many email programs automatically format received messages in this way. If your original message does not follow this rule, the email may appear choppy and unclean on your customer?s page, which sends the message that the customer is not important enough to you to ensure an eye-catching email.

Also remember to watch your capitalization. Using all capital letters may seem like a good way to capture your audience?s attention; the truth is that using all caps is often viewed as ?yelling? via email. No one likes to be yelled at, and that is certainly not a great way to attract customers. So only use a sentence with all capital letters sparingly, to accentuate a certain point, or to create clean line breaks in the email. Never use all caps in the entire message; if a message like that is received, it will often be deleted immediately and never even read.

Be absolutely sure to spell check your message using that application on your computer before sending the email. Never send the email without first reading it over to check for not only spelling errors, but also grammatical mistakes, and unclear language. Your email should be easy to read, engaging, and should use proper grammar and spelling. If not, you are either showing your customers your lack of education and knowledge of basic English skills, or your lack of caring for the customers. Either way, the message sent is not a good one.

If you follow these tips, you can market an effective email campaign that will encourage your customers in their trust of your company as well as in their increasing buys. Contacting your customers often, without spamming them, is important in letting them know that you are there for them if they ever need a customer representative, to place an order, or any other thing a customer may need.?

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Author: Liew Febap
Article Source: EzineArticles.com
Digital economy, mobile technology

This entry was posted on Sunday, February 26th, 2012 at 9:40 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Source: http://www.webdesignandcms.com/articles/internet/internet-marketing/golden-rules-of-thumb-to-boosting-your-online-business-with-email-marketing.html

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